As part of a branding course, I reimagined Fender’s visual identity with a bold, expressive system inspired by 1980s postmodernism. Rather than relying on the typical 1950s vintage aesthetic, the redesign taps into vibrant color, dynamic geometry, and playful logo usage to reflect genre inclusivity and creative freedom. The system includes a refreshed logo, brand brief, identity standards, an annual report, and business cards, designed to present Fender as culturally relevant, flexible, and visually distinctive for a new generation of musicians.
