Logo
Brand Guidelines
Collateral
Fender Brand Identity
As a conceptual project, I developed a comprehensive rebrand for Fender, addressing its lack of visual alignment with younger audiences while maintaining its established identity. Inspired by a blend of 1980s postmodernism and Fender's original 1950s mid-century modern expression, I created a bold, geometric system featuring a refreshed logo, brand guidelines, annual report, and business cards that emphasized creativity, genre inclusivity, and cultural relevance.
